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Jan 2026 · 5 min

Top 5 Web Design Mistakes That Drive Visitors Away

The five we fix most often — and the cheap way to fix each.

One: hiding the offer below a vanity hero. Two: navigation written in internal language. Three: walls of text where a diagram belongs. Four: forms that ask before they give. Five: mobile as an afterthought.

None of these need a redesign. Each is an afternoon of focused editing — which is exactly why they survive: nobody owns an afternoon.

Our rule for clients: fix the five before commissioning anything new. Half the time, the redesign budget becomes a campaign budget.